It’s Not the Logo. It’s the Lineup.
Every March, brackets get busted for the same reason. Everyone bets on the #1 seed. The powerhouse program. The household name. The brand everyone recognizes. On paper, they’re bigger. Flashier. Deeper. And then a 12-seed with discipline, chemistry, and grit sends them home. The lesson? It’s not the logo. It’s the lineup. The same dynamic […]